|
Video Editing for Market Research
In our current high-tech world, filming ethnographic and qualitative research for inclusion within your client de-brief is expected. Manufacturers and advertising agencies expect results of commissioned research to be presented well. They want to see and hear what their customers really think, but they don't want to sift through hours and hours of research recordings.
SLA Services provides Video Editing of recorded research for Independent Market Researchers, allowing you to demonstrate your findings in a way that words just can't! A well edited, fully authored DVD, with insights selected to re-enforce your findings will give your final brief the WOW factor your client is looking for.
Recent Projects:
|
Godalming based Cooper Consultancy recently carried out the UK phase of an extensive, Europe–wide Ethnographic Study of Cooking Habits commissioned by a major international food manufacturer. Twelve 1.5 hour cooking/interviews were filmed by the researcher(s), resulting in 18 hours of footage. When presented with this “mountain” the client requested the video(s) be edited. SLA Services created a fully authored DVD with functioning menu, music & titles. The end result was both informative & attention grabbing, making the whole viewing experience a pleasure. |
|
|
Following additions to the range of a well known brand of pain relief & planned changes to packaging, extensive market research was carried out by “Fizz Research” into package design amongst consumers, pharmacy assistants & pharmacists. The groups were filmed at a market research facility from a fixed camera position. The films were later edited by SLA Services to reinforce the research findings.
|
 |
|
Following the acquisition of two large cinema chains by a private equity company, consumer research was commissioned prior to re-branding all cinemas within the group. The groups were filmed by the researcher himself & edited by SLA Services to reinforce the research findings. |
|
|
"A picture paints a thousand words, so why can't I paint you?"
Now we can! Oil, Water Colour,Charcoal, Pencil and much more!
click here further information! |